In the design and construction industry, we have primarily focused on management as the predominant skill set needed for success. However, the old model of simply “planning the work and working the plan” is no longer all that is needed to succeed in our business. As an industry we need to shift from being order takers to being value generators, and that requires far more than management skills. What is missing and needed is a new kind of leadership, capable of influencing and inspiring real change to impact the cultural traditions and behaviors that have hindered our industry and stifled real innovation for far too long.
Barbara J. Jackson, PhD, FDBIA, Director/Professor, University of Denver
Barbara J. Jackson, PhD, FDBIA
Director/Professor, University of Denver
Barbara J. Jackson, Ph.D., DBIA is the Director of the Burns school of Real Estate and Construction Management at the University of Denver. Dr. Jackson focuses on integrated project leadership, design-build project management, and interdisciplinary teaming and collaboration. Known for her work in the area of “Making the Mental Shift to Design-Build, ” she has presented at the Annual DBIA conference on numerous occasions and draws some of the largest audiences.