In the design and construction industry, we have primarily focused on management as the predominant skill set needed for success. However, the old model of simply “planning the work and working the plan” is no longer all that is needed to succeed in our business. As an industry we need to shift from being order takers to being value generators, and that requires far more than management skills. What is missing and needed is a new kind of leadership, capable of influencing and inspiring real change to impact the cultural traditions and behaviors that have hindered our industry and stifled real innovation for far too long.
Barbara J. Jackson, PhD, FDBIA, Director/Professor, University of Denver
Barbara Jackson, PhD, FDBIA
President & CEO
Barbara Jackson, LLC
Barbara Jackson is a leading expert in design-build and integrated project leadership. Jackson spent 20 years in the design and construction industry and served as President of Design/Build Services Inc. before becoming a leading educator of Design-Build at Cal Poly (1998-2013) and the University of Denver (2013-2022). Jackson was honored with DBIA’s prestigious Brunelleschi Lifetime Achievement Award and recognized as a DBIA Fellow by the Institute 2018. She’s also the author of Design-Build Essentials.