The Power of Storytelling
Recorded On: 05/16/2018
Whether trying to influence the marketplace and your clients or impact the culture of your organization, storytelling is actually one of the most effective tools to drive change. Great leaders are able to tell great stories. Getting people on board with your ideas and solutions doesn’t happen by chance. Having great ideas isn’t enough if all you can convey about them are the facts, figures and good logic that support them. In this session, we will discuss how to frame your intentions and ideas in such a way that they educate, inform, motivate and inspire to achieve the results that you are seeking.
Barbara J. Jackson, PhD, FDBIA, Director/Professor, University of Denver
Barbara Jackson, PhD, FDBIA
President & CEO
Barbara Jackson, LLC
Barbara Jackson is a leading expert in design-build and integrated project leadership. Jackson spent 20 years in the design and construction industry and served as President of Design/Build Services Inc. before becoming a leading educator of Design-Build at Cal Poly (1998-2013) and the University of Denver (2013-2022). Jackson was honored with DBIA’s prestigious Brunelleschi Lifetime Achievement Award and recognized as a DBIA Fellow by the Institute 2018. She’s also the author of Design-Build Essentials.